As the hospitality industry faced unprecedented challenges in the wake of Covid, it was important to adapt to a new normal and bring a fresh perspective to operations. However, amidst the recovery efforts, another crisis looms large - the cost of living. Throughout tumultuous times, changing customer behaviour has been at the heart of decisions made by those within the industry. LSG Purchasing seeks to reiterate how examining evolving consumer needs can in fact open up new opportunities for business…